“Design in China” e39 – Ninebot – Transforming Personal Mobility with State-of-the-Art E-Scooters

The personal mobility market is experiencing a significant shift, with customers exploring inventive, environmentally friendly, and convenient options. Ninebot, a leading-edge Chinese tech company, is at the forefront of this change, captivating a global audience with their array of electric scooters and self-balancing personal transporters.

Established in 2012, Ninebot quickly ascended as a dominant brand in the personal transportation sector. It joined forces with Segway in 2015, further solidifying its market position. By focusing on design, performance, and user experience, Ninebot has developed a broad range of products catering to the diverse needs of urban commuters, tourists, and businesses.

Ninebot’s product lineup boasts the popular KickScooter series, known for its sleek design, durability, and advanced functionalities. Models like the ES2, ES4, and the MAX G30 accommodate various user preferences, offering a range of speed, distance, and battery life options. The company’s self-balancing personal transporters, such as the Ninebot S and the MiniPro, have also garnered considerable attention, offering a unique, futuristic mode of transport for short distances.

 Beyond its revolutionary product offerings, Ninebot maintains a strong online presence, engaging with its target audience through social media platforms like Weibo, WeChat, and Xiaohongshu. The company has also expanded its distribution channels by partnering with major e-commerce platforms such as Tmall, JD, and Suning, providing easy access to its products for customers throughout China.

Ninebot’s commitment to continuous innovation is evident in its recent venture into the autonomous delivery robot market with the launch of the Loomo Delivery robot. This robot caters to the growing demand for contactless delivery solutions, showcasing Ninebot’s ability to adapt and evolve in line with market needs.

As urban centers worldwide grapple with issues such as pollution, traffic congestion, and limited parking spaces, Ninebot’s eco-friendly personal mobility solutions are set to play a crucial role in addressing these problems. With a strong focus on design, technology, and user experience, Ninebot is well-positioned to lead the future of personal transportation, reshaping how people navigate cities across the globe.

On May 10th, Ninebot Company held its 2023 New Product Launch in Beijing, presenting a series of innovative solutions for short-travel and robot products tailored for different needs. 

Ninebot’s Chairman, Gao Lufeng, shared the company’s development over the past decade and explained the company’s dual brands, Ninebot and Segway, cover a range of innovative short-distance travel products, focusing on technological innovation and youthful coolness. Segway, on the other hand, focuses on extreme performance and professional exploration, including the company’s robot products, high-performance intelligent electric skateboards, and energy storage innovative categories.

Ninebot has achieved a significant milestone, with over 4 million electric balancing vehicles shipped, over 12 million electric skateboards shipped globally, and over 1.5 million intelligent electric two-wheelers shipped domestically in record time. The company’s all-terrain vehicles have also received international acclaim, with their intelligent lawnmower achieving more than 20,000 shipments within its first six months. Gao Lufeng affirmed Ninebot’s commitment to continue focusing on technological innovation to become a leading global smart mobility company while also driving the industry to expand the blue ocean and turn the red ocean into blue.

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