“Design in China” e43 – dearBOYfriend亲爱男友 – Revolutionizing Men’s Grooming and Lifestyle in China

In China, the men’s grooming market is booming, expected to surpass $10 billion and double by 2026. dearBOYfriend 亲爱男友 is a rising star in this market, revolutionizing men’s grooming and lifestyle.

dearBOYfriend’s core concept is “BE A BOY.” They offer professional, effective, and trendy grooming and lifestyle products for Chinese men, aiming to help them look and feel their best.

Young Chinese men, aged 25-34, are driving the men’s grooming industry, and they have embraced dearBOYfriend. The brand has become popular by focusing on quality, efficacy, and staying up-to-date with trends.

Despite competition from global giants like Unilever and Shiseido, the brand has found success by offering a wide range of products tailored to the unique needs of Chinese men, from skincare to haircare.

dearBOYfriend亲 has leveraged digital platforms like Xiaohongshu, Weibo, and Douyin to connect with its target audience. They engage with millions of users, providing grooming tips, product recommendations, and building a loyal community.

The company understands the grooming needs of modern Chinese men and is committed to delivering high-quality products. As the brand expands its range and solidifies its position, the potential for growth in China’s men’s beauty market is significant.

Revolutionizing men’s grooming and lifestyle in China by offering a one-stop-shop experience with professional, effective, and trendy products. They cater to the needs of the modern Chinese man, helping them look and feel their best.

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