“Design in China” e48 – WINONA : Skincare routine for sensitive skin”

WINONA 薇诺娜, a leading brand in effective skincare solutions, is dedicated to resolving common skincare concerns faced by individuals in China. With a commitment to scientific research and harnessing the power of Yunnan’s unique plant ingredients, WINONA offers a range of products designed to repair and nourish sensitive skin. Join us on a transformative journey as we delve into the brand’s captivating story, innovative products, and unwavering dedication to building a thriving community of skincare enthusiasts.

Established in 2010, WINONA 薇诺娜 is the flagship brand of Yunnan Betaine Biotechnology Group Co., Ltd. This visionary brand emerged from the second-largest pharmaceutical enterprise in Yunnan, boasting a unique medical background that sets it apart in the skincare industry. WINONA focuses on developing targeted solutions for sensitive skin, striving to provide the correct repair and scientific care for individuals facing common skin sensitivity issues. By exploring the active ingredients derived from Yunnan’s distinctive plants and employing gentle yet scientifically formulated products produced under the Good Manufacturing Practices (GMP) standards, WINONA aims to improve skin health and restore the skin’s natural barrier function.

At the heart of WINONA’s success lies its relentless pursuit of innovation and creativity. Backed by extensive research and clinical testing conducted in 54 top-tier hospitals, WINONA is the only skincare brand in China with products that have undergone rigorous clinical verification. This unique blend of medical expertise and botanical science enables WINONA to develop groundbreaking formulations that effectively soothe and repair sensitive skin. By combining the power of nature and cutting-edge technology, WINONA has redefined the skincare landscape, providing individuals with transformative solutions for their specific skin concerns.

WINONA’s marketing strategy revolves around its medical and scientific approach to skincare. The brand leverages social media platforms, collaborating with key opinion leaders (KOLs) and renowned dermatologists to educate consumers and build trust in its expertise. Through live-streaming sessions, where dermatologists provide free consultations, WINONA ensures accessible and personalized skincare guidance for its audience. By combining educational initiatives, influencer collaborations, and a strong online presence, WINONA continues to expand its reach and foster a loyal community of dedicated followers.

WINONA hosts the annual “China Sensitive Skin Summit” in collaboration with five major industry associations and the Chinese Journal of Dermatology, bringing together experts and professionals to exchange knowledge and share insights. Moreover, the brand actively engages with consumers through its retail spaces, including pop-up shops across China.

WINONA has launched a special collaboration with Disney featuring the WINONA Special Care Three-Piece Set Disney Limited Edition Gift Box, making it the perfect gift choice for all ages. When it comes to Disney, many of us share a similar sentiment—it has truly witnessed our growth from childhood to adulthood. Remember how Disney was the epitome of trendiness and fashion for kids when we were young. Owning a pencil case adorned with Mickey Mouse or Donald Duck’s image was a must-have item that everyone in the class would envy. The collaboration between Disney and WINONA encapsulates the shared values of protection and healing. Stay tuned for an in-depth unboxing of the WINONA Special Care Three-Piece Set Disney Limited Edition Gift Box.

WINONA 薇诺娜 represents a breakthrough in sensitive skincare, combining the power of nature, medical expertise, and scientific innovation. With a steadfast commitment to resolving common skin sensitivity issues, WINONA has become a trusted brand for individuals seeking effective and gentle skincare solutions. Through its remarkable product range, dedication to research and development, strategic marketing initiatives, and thriving community, WINONA continues to redefine the beauty landscape, empowering individuals to embrace their unique beauty and unlock radiant, healthy skin.