“DESIGN IN CHINA” E81 – Softheart: A Tale of Elegance From Inner Mongolia to Paris

In the vibrant global fashion industry, emerges Softheart—a brand born in 2019 from the visionary minds of Sarah Han and Cloris Li in Shanghai, China. This brand transcends traditional boundaries, crafting an exquisite collection that tells a tale of love, craftsmanship, and sustainability.

Embarking on a journey to Inner Mongolia, Softheart meticulously sources top-quality materials globally for its luxurious pieces. From silk to cashmere and yak fibers, each piece is a testament to the brand’s commitment to unparalleled quality and craftsmanship.

Softheart’s commitment to sustainability is woven into every thread. Cashmere and premium animal fibers from Inner Mongolia reflect the brand’s dedication to ethical practices. Beyond fashion, Softheart is a celebration of tenderness and compassion, creating pieces that resonate with a modern audience seeking both luxury and conscience.

Now, the Marais in Paris becomes the stage for Softheart’s international debut. From March 7th to 10th, the brand’s pop-up store promises Parisians and global visitors an experience that goes beyond traditional retail. This strategic move not only positions Softheart as a global player but also exposes its elegance to a new audience, inviting them to discover a new standard of sustainable luxury.

An exclusive feature unravels the narrative behind Softheart, inviting readers into a world where fashion isn’t just worn—it’s experienced. A narrative of love and sustainability woven into every thread, where every piece is an expression of elegance and compassion. Softheart is a sustainable brand using cashmere and premium animal fibers.

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