“DESIGN IN CHINA” E97 – Pioneering Beauty: The Carslan Revolution in Cosmetics Industry
In the competitive world of cosmetics, Carslan has established itself as a pioneer of innovation and consumer-focused strategies. Founded with the mission to deliver high-quality professional makeup to Chinese consumers, Carslan combines exceptional product quality with global research and development capabilities. This approach not only positions them as leaders in the cosmetics industry but also sets trends in beauty aesthetics, resonating strongly with modern Chinese women who value both style and substance.

Carslan’s success stems from its relentless pursuit of innovative makeup technology. Recognizing the trend towards “skincare-makeup hybrids,” Carslan has integrated skincare benefits into their products. Bestsellers like the Black Magnet Soft Focus, known for its targeted oil-absorption properties, and the anti-oxidant Ampoule Foundation highlight their commitment to both beauty and skincare efficacy. These products have become staples for discerning users.

Behind these achievements lies over two decades of dedicated research and development in base makeup. With 126 authorized patents in China, Carslan stands out as a leader in independent innovation within the cosmetics sector. Recently, Carslan unveiled its Smart Manufacturing Factory, a sprawling facility covering 130,000 square meters. This facility integrates research, production, and storage, marking one of China’s largest self-owned cosmetic manufacturing sites. Beyond enhancing operational efficiency, this factory underscores Carslan’s commitment to quality control and rapid response to market demands with advanced products.


Carslan’s direct-to-consumer strategy is another pillar of their success. Leveraging digital platforms, Carslan engages directly with their audience through collaborations with influencers and celebrities. For example, their partnership with @勇仔leo in a documentary-style exploration of the Smart Manufacturing Factory was instrumental in building consumer trust and transparency.

Moreover, collaborations with influencers and beauty experts are another cornerstone of Carslan’s campaign strategy. By partnering with credible voices, Carslan creates authentic, relatable content that enhances its credibility and extends its reach. These collaborations often involve product reviews, tutorials, and exclusive behind-the-scenes looks, providing consumers with a comprehensive understanding of the brand and its offerings.

Looking ahead, Carslan remains committed to innovation, quality, and consumer-centricity. As they continue to redefine beauty standards and exceed consumer expectations, Carslan is poised to leave a lasting impact on the global beauty industry.
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