“DESIGN IN CHINA” E94 – Unleashing Creativity: REVER’s Mastery in Bathroom Experience

In the ever-evolving world of consumer brands, REVER, inspired by the French word for "to dream" or "to fantasize," has become a standout presence, transforming bathrooms into sanctuaries of self-care and sensory pleasure. Founded in 2016,…

“DESIGN IN CHINA” E93 – Keep: Where Fitness Meets Community

Enter the realm of fitness, where every stride, every push, every breath signifies a journey toward self-improvement. In this bustling landscape, one name rings louder than the rest: Keep. Established in 2014, Keep isn't just an app; it's a…

“DESIGN IN CHINA” E92 – Dive into Luxury: Aiper’s Stylish Approach to Pool Cleaning

Step into the world of Aiper, where innovation meets style and adventure awaits at every turn. This Chinese-born brand isn't just about products; it's about experiences. With its cutting-edge pool cleaning robots and bold campaign tactics,…

“DESIGN IN CHINA” E91 – Nice Rice : Elevating Minimalist Fashion with Substance and Strategy

Nice Rice, established in 2018 by visionary founder One Sun, emerged from Shanghai with a clear mission: to redefine minimalism in fashion. The brand’s ethos, "It's just clothes," reflects a dedication to simplicity, quality, and a return…

“DESIGN IN CHINA” E90 – Gaga: Redefining Culinary Experience with Creative Alchemy

In the bustling landscape of modern dining, where culinary trends come and go like fleeting whispers, there exists a brand that stands as a beacon of creative ingenuity and immersive gastronomic experience. Gaga, with its avant-garde…

“DESIGN IN CHINA” E89 – Modern Vibes, Classic Teas: Kaiji’s Vision for a New Generation of Tea Drinkers

What does tea mean to Chinese young people? Is it boring? Is it tradition? Is it nostalgia? What about tea house, a space unfamiliar to most of the demographic, as the fast-paced modern life drive people to the walk-and-slurp milk tea? Inspired…

“DESIGN IN CHINA” E88 – Urban Explorers: Inside the World of 蕉下Beneunder

In a world pulsating with the promise of adventure, there emerges a brand that epitomizes creativity, innovation, and flair: 蕉下Beneunder. Founded in 2013, Beneunder has carved its niche as the vanguard of lightweight outdoor gear, seamlessly…

“DESIGN IN CHINA” E87 – From Concept to Campsite: How BlackDog Redefines Outdoor Lifestyle with Innovation

In the vast expanse of the outdoor gear market, where every brand vies for attention with promises of rugged reliability and cutting-edge technology, one brand stands out with its unique blend of creativity, innovation, and direct-to-consumer…

“DESIGN IN CHINA” E86 – Peak Performance: The Creative Evolution of Mountain Fever

In the realm of fashion, there exists a brand that dares to defy convention and embrace the spirit of adventure – Mountain Fever. Founded by the visionary Wang Kaiwen, this brand is not just about clothing; it's about embracing a lifestyle…

“DESIGN IN CHINA” E85 – Decoding Goodbai: The Intersection of Style and Direct-to-Consumer Appeal

In the bustling realm of fashion, where trends rise and fall like the tides, one brand stands out not just for its style, but for its innovative approach and direct connection with consumers. Goodbai, born in 2021 under the visionary…

“DESIGN IN CHINA” E84 – Brewing Success: Grid Coffee’s Innovative Journey in the World of Specialty Coffee

In the bustling streets of Beijing, where the aroma of freshly brewed coffee mingles with the urban buzz, there exists a brand that has redefined the coffee experience - Grid Coffee. Far from being just another coffee joint, Grid Coffee has…

“DESIGN IN CHINA” E83 – Empowering Parenthood: MomPick’s Path to Creative Connection

In a world where parenting is both a joy and a challenge, moms are constantly seeking the best for their little ones. Enter MomPick, a brand synonymous with care, innovation, and dedication to children's well-being. MomPick, known as "兔头妈妈"…