“DESIGN IN CHINA” E97 – Pioneering Beauty: The Carslan Revolution in Cosmetics Industry

In the competitive world of cosmetics, Carslan has established itself as a pioneer of innovation and consumer-focused strategies. Founded with the mission to deliver high-quality professional makeup to Chinese consumers, Carslan combines exceptional…

“DESIGN IN CHINA” E96 – Fashion Forward, Future Friendly: KOKOLU’s Green Vision

In the pulsating heart of sustainable fashion, where innovation meets conscientious consumption, KOKOLU emerges as a beacon of creativity and purpose. Founded in 2018, KOKOLU is not just a brand; it’s a manifesto for a greener, more sustainable…

“DESIGN IN CHINA” E95 – Crafting Childhood Magic: The Rise of PUPUPULA in the World of Original Design

In the bustling landscape of consumer brands, where innovation often takes a backseat to replication, PUPUPULA emerges as a beacon of originality, redefining the very essence of childhood furniture. With a mantra of "letting kids be kids and…

“DESIGN IN CHINA” E94 – Unleashing Creativity: REVER’s Mastery in Bathroom Experience

In the ever-evolving world of consumer brands, REVER, inspired by the French word for "to dream" or "to fantasize," has become a standout presence, transforming bathrooms into sanctuaries of self-care and sensory pleasure. Founded in 2016,…

“DESIGN IN CHINA” E93 – Keep: Where Fitness Meets Community

Enter the realm of fitness, where every stride, every push, every breath signifies a journey toward self-improvement. In this bustling landscape, one name rings louder than the rest: Keep. Established in 2014, Keep isn't just an app; it's a…

“DESIGN IN CHINA” E92 – Dive into Luxury: Aiper’s Stylish Approach to Pool Cleaning

Step into the world of Aiper, where innovation meets style and adventure awaits at every turn. This Chinese-born brand isn't just about products; it's about experiences. With its cutting-edge pool cleaning robots and bold campaign tactics,…

“DESIGN IN CHINA” E91 – Nice Rice : Elevating Minimalist Fashion with Substance and Strategy

Nice Rice, established in 2018 by visionary founder One Sun, emerged from Shanghai with a clear mission: to redefine minimalism in fashion. The brand’s ethos, "It's just clothes," reflects a dedication to simplicity, quality, and a return…

“DESIGN IN CHINA” E90 – Gaga: Redefining Culinary Experience with Creative Alchemy

In the bustling landscape of modern dining, where culinary trends come and go like fleeting whispers, there exists a brand that stands as a beacon of creative ingenuity and immersive gastronomic experience. Gaga, with its avant-garde…

“DESIGN IN CHINA” E89 – Modern Vibes, Classic Teas: Kaiji’s Vision for a New Generation of Tea Drinkers

What does tea mean to Chinese young people? Is it boring? Is it tradition? Is it nostalgia? What about tea house, a space unfamiliar to most of the demographic, as the fast-paced modern life drive people to the walk-and-slurp milk tea? Inspired…

“DESIGN IN CHINA” E88 – Urban Explorers: Inside the World of 蕉下Beneunder

In a world pulsating with the promise of adventure, there emerges a brand that epitomizes creativity, innovation, and flair: 蕉下Beneunder. Founded in 2013, Beneunder has carved its niche as the vanguard of lightweight outdoor gear, seamlessly…

“DESIGN IN CHINA” E87 – From Concept to Campsite: How BlackDog Redefines Outdoor Lifestyle with Innovation

In the vast expanse of the outdoor gear market, where every brand vies for attention with promises of rugged reliability and cutting-edge technology, one brand stands out with its unique blend of creativity, innovation, and direct-to-consumer…

“DESIGN IN CHINA” E86 – Peak Performance: The Creative Evolution of Mountain Fever

In the realm of fashion, there exists a brand that dares to defy convention and embrace the spirit of adventure – Mountain Fever. Founded by the visionary Wang Kaiwen, this brand is not just about clothing; it's about embracing a lifestyle…