“DESIGN IN CHINA” E85 – Decoding Goodbai: The Intersection of Style and Direct-to-Consumer Appeal

In the bustling realm of fashion, where trends rise and fall like the tides, one brand stands out not just for its style, but for its innovative approach and direct connection with consumers. Goodbai, born in 2021 under the visionary…

“DESIGN IN CHINA” E84 – Brewing Success: Grid Coffee’s Innovative Journey in the World of Specialty Coffee

In the bustling streets of Beijing, where the aroma of freshly brewed coffee mingles with the urban buzz, there exists a brand that has redefined the coffee experience - Grid Coffee. Far from being just another coffee joint, Grid Coffee has…

“DESIGN IN CHINA” E83 – Empowering Parenthood: MomPick’s Path to Creative Connection

In a world where parenting is both a joy and a challenge, moms are constantly seeking the best for their little ones. Enter MomPick, a brand synonymous with care, innovation, and dedication to children's well-being. MomPick, known as "兔头妈妈"…

“DESIGN IN CHINA” E82 – EQLZ: Shaping the Future of Sneaker Fashion with Bold Creativity

EQLZ, a rising star in the sneaker universe, dances to its own rhythm in the pulsating heart of urban culture. In a world inundated with conformity, this avant-garde brand emerges as a bastion of creativity and innovation, weaving its unique…

“DESIGN IN CHINA” E81 – Softheart: A Tale of Elegance From Inner Mongolia to Paris

In the vibrant global fashion industry, emerges Softheart—a brand born in 2019 from the visionary minds of Sarah Han and Cloris Li in Shanghai, China. This brand transcends traditional boundaries, crafting an exquisite collection that tells…

“Design in China” E80 – Marketplace as Community: Common Rare’s Unique Branding

If you were to inquire about the favored pastime of today's young generation during their leisure hours, one resounding answer would likely be "exploring local markets." In recent times, the allure of markets has surged, gaining particular…

“Design in China” E79 – Awakening Style: Unveiling the Creative Canvas of MondaySleepingClub

Dive into the realm of sartorial innovation with MondaySleepingClub, a fledgling yet formidable name in the world of Chinese fashion. With its roots planted firmly in the bustling streets of Shanghai, this brand, established less than a year…

“Design in China” E78 – Beauty’s Uncharted Territories: INTO YOU’s Vibrant Revelation

Embark on a journey into the mesmerizing universe of INTO YOU. In a world where beauty echoes in myriad hues, INTO YOU emerges as a symphony of innovation, painting the beauty landscape with strokes of uniqueness and creativity. The trailblazer…

“Design in China” E77 – Unveiling the Artistry of Bottled Joy: Crafting a Trendsetting Hydration Experience

In the dynamic interplay of creativity and utility, Bottled Joy emerges as a brand that transcends conventional notions of a water vessel. It goes beyond a mere product, evolving into a narrative, an artful fusion of design and functionality…

“Design in China” E76 – AMIRO : A Fusion of Glam and Tech

Delve into the captivating universe of AMIRO, where beauty seamlessly merges with innovation, and glamour takes center stage in a dance of creativity and tech finesse. Established in 2015, AMIRO has crafted a narrative that intertwines the…

“Design in China” E75 – Urban Poetry Unveiled: Decoding the Essence of TENWAYS E-Bikes

V In the bustling tapestry of urban life, where the rhythm of wheels against asphalt creates a unique symphony, emerges TENWAYS - a brand that doesn't just manufacture E-bikes; it crafts poetry in motion. Founded in May 2021, this brand…

“Design in China” E74 – Her Senses : A Tapestry of Style, Substance, and Self-Expression

In the pulsating heart of Shanghai's dynamic fashion scene emerges HER SENSES, not merely a brand but an orchestration of sensuality, creativity, and a daring departure from the commonplace. Propelled into existence in 2019 by the visionary…