“Design in China”​ e108 – Amazfit: From Xiaomi’s Incubator to Global Wellness Innovator

Amazfit: From Xiaomi's Incubator to Global Wellness Innovator In the ever-evolving world of smart wearable technology, Amazfit stands as a testament to Chinese ingenuity, innovation, and adaptability. What began as an ambitious project within…

“DESIGN IN CHINA” E107 – Lemons and Ducks: Linlee’s Recipe for Viral Success

In the bustling world of beverage brands, one name has carved out a distinct niche: Linlee. Founded in 2012 in the coastal city of Zhanjiang, Guangdong, Linlee quickly rose from a local favorite to a national sensation, delighting customers…

“DESIGN IN CHINA” E106 – The OCE Journey: Blending Nordic Charm with Modern Innovation

In the crowded sphere of lifestyle brands, OCE has carved out a distinctive niche, combining Nordic aesthetics with modern-day sensibilities. Established in 2014, the brand name OCE—standing for Objects, Color, Experiences—signals a deep…

“DESIGN IN CHINA” E105 – The Hermès of Cheesecakes: Inside KUMO KUMO’s Artisanal Approach

Welcome to KUMO KUMO, where cheesecakes are meticulously crafted as artistic creations that promise a journey of unparalleled sensory delight. Named after the Japanese word for "cloud," each cheesecake is crafted to evoke the sensation of floating…

“DESIGN IN CHINA” E104 – Brewing Success: The Unstoppable Rise of MANNER Coffee

When MANNER Coffee opened its first tiny shop in Shanghai's Jing’an District in 2015, few could have predicted its monumental impact on China's coffee culture. With over 600 locations across major cities like Beijing, Shenzhen, and Hangzhou,…

“DESIGN IN CHINA” E103 – The Spark of Imagination: How BeanBANG is Redefining the Chocolate Experience

In a world where innovation often takes center stage, the emergence of BeanBANG, a boutique chocolate brand, is setting a new precedent in the realm of confectionery. BeanBANG is not just about indulging your sweet tooth; it's about a journey…

“DESIGN IN CHINA” E102 – UOOYAA: The Fusion of Shanghai Nostalgia and London Avant-Garde

In an age brimming with limitless creativity, UOOYAA has risen as a beacon of innovation and empowerment for modern women in China. Established in 2014 by Yin Jianxia, UOOYAA thrives on a philosophy of authenticity, curiosity, and whimsical…

“DESIGN IN CHINA” E101 – Health-Conscious Delights: Nama Cocoa’s Fresh Approach to Indulgence

In the bustling landscape of artisanal chocolates, Nama Cocoa emerges not merely as a confectionery brand, but as a vibrant testament to creativity, health-conscious innovation, and a bold direct-to-consumer strategy. Founded in 2020, this…

“DESIGN IN CHINA” E100 – The Brand Making Parenting More Beautiful: The Mini Bala Experience

In the ever-evolving world of children's fashion, Mini Bala stands out with its unique blend of artistry, quality, and innovation. Serving the 0-7 age group, Mini Bala's mission goes beyond mere apparel; it's about fostering a loving and supportive…

“DESIGN IN CHINA” E99 – Urban Escapes: Defining Modern Living with Tropical Flair with Cococean

In the bustling urban landscapes where hustle and bustle often drown out the whispers of relaxation, Cococean emerges as a beacon of tranquility. Founded in 2016 in Beijing with a mission to make healthy and delicious coconut-based beverages…

“DESIGN IN CHINA” E98 – Ancient Secrets, Modern Flavors: HEYTEA’s Revolution in Tea Experience

In a world where consumer preferences are ever-evolving, HEYTEA has emerged as a trailblazer, seamlessly blending the rich traditions of Chinese tea culture with modern innovation. Since its inception in 2012, HEYTEA has captivated the global…

“DESIGN IN CHINA” E97 – Pioneering Beauty: The Carslan Revolution in Cosmetics Industry

In the competitive world of cosmetics, Carslan has established itself as a pioneer of innovation and consumer-focused strategies. Founded with the mission to deliver high-quality professional makeup to Chinese consumers, Carslan combines exceptional…