“Design in China” e37 – Roseonly Journey to Becoming China’s Premier Online Luxury Florist

Roseonly is a Beijing-based start-up that offers rose bouquets made of flowers sourced exclusively from Ecuador. Pu Yi, who started Roseonly in January 2013, sought to grow the brand with clever marketing gimmicks, including employing a floral…

“Design in China” e36 – Melt Season: A Fragrant Journey of Creativity and Branding

Melt Season, a Chinese luxury fragrance brand, is making waves in the high-end perfume market as it aims to compete with well-established overseas brands like Jo Malone, Diptyque, and Byredo. Recent data from Tmall shows that the average spending…

“Design in China” e35 – DOE – The Maestro of Streetwear Collabs from Shanghai

Collaborations in retail have long been a viable tactic to boost brand recognition. One product or service targeting two or more brand’s audience creates buzz and excitement, not to mention revenue. No fashion segment has leveraged the power…

“Design in China” e34 – Barrio – The Innovative Perfumery Offering Refillable, Small Volume Fragrances

The fragrance industry is highly saturated with hundreds of established names, mainly from Europe and the US. With a strong barrier to entry, brands from other markets need innovative ideas to sell themselves. Barrio, a Chinese perfume maker,…

“Design in China” e33 – Chicecream钟薛高 – The Hermès of Ice Cream

China's ice cream sector has been severely impacted by the COVID-19 pandemic, which has hampered the movement of raw materials. However, exhibitors and purchasers recounted their triumphs at the largest industry expo in Asia, Ice Cream China…

“Design in China” e32 – FLŌWERPLUS花加 – The Pioneer of Reasonably Priced Flower Subscriptions in China

Flowers are often featured in the decor, whether it’s a wedding, anniversary, birthday, date night, or even a business event. Then there are bouquets and arrangements that people use to convey their feelings, from lifting an ailing loved…

“Design in China” e31 – 飞跃 Feiyue – A Story of Sneakers, Trademarks, and Globalization

Feiyue is an established sneaker brand from China whose iconic logo-bearing white sneakers are popular worldwide. However, the sneakers you see in North America or Europe aren’t actually from a China-based company. The company from China…

“Design in China” e30 – SKYPEOPLE 天空人 Chinese Puffer Jacket Competing with the Bigs

Puffer jackets, especially low-cost ones, have been produced in China for decades. Higher-end brands like Canada Goose have kept production at home, touting premier craftsmanship and quality materials as their standout qualities. However, the…

“Design in China” e29 – NIU – A High-End E-Scooter Company in China

Electric bikes are common in China, where 90% of the world's e-bikes are marketed; it is believed that there are more e-bikes than vehicles on the road. Since most rich Chinese prefer cars, e-scooters are targeted at the lower end…

“Design in China”​ e28 – 东边野兽 Herbeast – An A-List Chinese Beauty Brand

The resurgence of traditional Chinese aesthetics has led to a new wave of health and beauty brands. Innovative Chinese beauty (C-beauty) companies are using China's indigenous value systems to guide the concepts and constituents of their products,…

“Design in China” e27 – 波司登 Bosideng – China’s #1 Down Jacket Brand

Down jackets have evolved from functional warm outerwear to a trendy winter essential thanks to a client base increasingly made up of young people. Bosideng, one of the top-selling down jacket brands globally in volume, has profited from its…

“Design in China” e26 – 完美日记 Perfect Diary – Chinese Cosmetics Brand To Go Global

The king of Chinese cosmetics companies is hands-down Perfect Diary. It performs remarkably well in the Chinese cosmetics industry. The online direct-to-consumer company, quickly distinguished itself as a rival to major multinational color…