In the competitive world of cosmetics, Carslan has established itself as a pioneer of innovation and consumer-focused strategies. Founded with the mission to deliver high-quality professional makeup to Chinese consumers, Carslan combines exceptional product quality with global research and development capabilities. This approach not only positions them as leaders in the cosmetics industry but also […]
In the pulsating heart of sustainable fashion, where innovation meets conscientious consumption, KOKOLU emerges as a beacon of creativity and purpose. Founded in 2018, KOKOLU is not just a brand; it’s a manifesto for a greener, more sustainable future. Specializing in apparel, and footwear crafted from eco-friendly materials, KOKOLU stands at the vanguard of the […]
In the bustling landscape of consumer brands, where innovation often takes a backseat to replication, PUPUPULA emerges as a beacon of originality, redefining the very essence of childhood furniture. With a mantra of “letting kids be kids and parents revel in joy,” this brand isn’t just selling products; it’s selling an experience. In an era […]
In the ever-evolving world of consumer brands, REVER, inspired by the French word for “to dream” or “to fantasize,” has become a standout presence, transforming bathrooms into sanctuaries of self-care and sensory pleasure. Founded in 2016, REVER quickly established itself as a leader in bathroom culture, with its diverse product range spanning fragrances, skincare, foot […]
Enter the realm of fitness, where every stride, every push, every breath signifies a journey toward self-improvement. In this bustling landscape, one name rings louder than the rest: Keep. Established in 2014, Keep isn’t just an app; it’s a movement, a testament to the power of dedication and community. At the center of Keep’s success […]
Step into the world of Aiper, where innovation meets style and adventure awaits at every turn. This Chinese-born brand isn’t just about products; it’s about experiences. With its cutting-edge pool cleaning robots and bold campaign tactics, Aiper has captured the hearts and minds of consumers worldwide, becoming a beacon of creativity in the smart home […]
Nice Rice, established in 2018 by visionary founder One Sun, emerged from Shanghai with a clear mission: to redefine minimalism in fashion. The brand’s ethos, “It’s just clothes,” reflects a dedication to simplicity, quality, and a return to the basics of apparel. Specializing in men’s clothing, including shirts, sweaters, outerwear, and pants, Nice Rice has […]
In the bustling landscape of modern dining, where culinary trends come and go like fleeting whispers, there exists a brand that stands as a beacon of creative ingenuity and immersive gastronomic experience. Gaga, with its avant-garde approach to blending food, culture, and lifestyle, has carved a niche for itself in the hearts and minds of […]
What does tea mean to Chinese young people? Is it boring? Is it tradition? Is it nostalgia? What about tea house, a space unfamiliar to most of the demographic, as the fast-paced modern life drive people to the walk-and-slurp milk tea? Inspired by traditional tea houses in Chengdu, Zheng Zhiwen, the founder of Kaiji Tea […]
In a world pulsating with the promise of adventure, there emerges a brand that epitomizes creativity, innovation, and flair: 蕉下Beneunder. Founded in 2013, Beneunder has carved its niche as the vanguard of lightweight outdoor gear, seamlessly blending cutting-edge design with unparalleled functionality. A Creative Odyssey From its inception, 蕉下Beneunder set out to redefine the outdoor […]
In the vast expanse of the outdoor gear market, where every brand vies for attention with promises of rugged reliability and cutting-edge technology, one brand stands out with its unique blend of creativity, innovation, and direct-to-consumer strategy: BlackDog. Nestled in the bustling landscape of e-commerce, BlackDog has redefined what it means to be a lifestyle […]
In the realm of fashion, there exists a brand that dares to defy convention and embrace the spirit of adventure – Mountain Fever. Founded by the visionary Wang Kaiwen, this brand is not just about clothing; it’s about embracing a lifestyle of creativity, adventure, and self-discovery. At the heart of Mountain Fever lies a deep-rooted […]